{"id":312,"date":"2018-02-05T11:10:50","date_gmt":"2018-02-05T11:10:50","guid":{"rendered":"http:\/\/www.vytisknetesi.cz\/blog\/\/?p=312"},"modified":"2020-12-11T22:17:12","modified_gmt":"2020-12-11T22:17:12","slug":"barva-roku-2018-podle-pantone-ultra-violet","status":"publish","type":"post","link":"https:\/\/www.vytisknetesi.cz\/blog\/novinky-v-oboru\/2018\/barva-roku-2018-podle-pantone-ultra-violet\/","title":{"rendered":"Barva roku 2018 podle Pantone – Ultra Violet"},"content":{"rendered":"

Ultra Violet neboli Pantone 18-3838 se stala barvou roku podle spole\u010dnosti Pantone Inc. Co to znamen\u00e1 pro design\u00e9ry, grafiky a jejich z\u00e1kazn\u00edky?<\/span><\/p>\n

Jak si Pantone vyb\u00edr\u00e1 svou barvu roku?<\/h3>\n

Pantone si vyb\u00edr\u00e1 barvu roku podle studie, kter\u00e1 shrnuje, co se d\u011bje v oblasti m\u00f3dy, designu, z\u00e1bavy, cestov\u00e1n\u00ed a mnoho dal\u0161\u00edho.<\/p>\n

Mus\u00edme te\u010f za\u010d\u00edt pou\u017e\u00edvat tuto barvu?<\/h3>\n

Zn\u00e1m\u00e9 firmy nebudou sp\u011bchat na to, aby za\u0159adili tuto barvu do jejich st\u00e1vaj\u00edc\u00edch zna\u010dek. D\u00e1 se ale po\u010d\u00edtat s t\u00edm, \u017ee v nov\u00fdch kampan\u00edch pro tento rok se bude Ultra Violet objevovat, proto\u017ee firma Pantone spolupracuje jak s Adobe, tak s Saatchi Art<\/span> ( jedna z nejv\u011bt\u0161\u00edch\u00a0 online galeri\u00ed).<\/p>\n

Neuvid\u00edme ji ale pouze ve sv\u011bt\u011b polygrafie. Tuto barvu uvid\u00edme \u010dast\u011bji v dekorac\u00edch, v dom\u00e1cnostech a na ulic\u00edch.<\/p>\n

Nicm\u00e9n\u011b nen\u00ed nutn\u00e9 tuto barvu za\u0159azovat do sv\u00fdch n\u00e1vrh\u016f a m\u011bnit d\u00edky tomu firemn\u00ed identitu.<\/p>\n

Co \u0159\u00edkaj\u00ed design\u00e9\u0159i o t\u00e9to barv\u011b?<\/h3>\n

N\u011bkte\u0159\u00ed ji pova\u017euj\u00ed za luxusn\u00ed a kreativn\u00ed, jin\u00ed ji pova\u017euj\u00ed za p\u0159\u00edli\u0161 neobvyklou pro jejich reklamu a design. P\u0159ijet\u00edm t\u00e9to barvy, by byl pro n\u011bkter\u00e9 zna\u010dky odv\u00e1\u017en\u00fdm a asi i nesmysln\u00fdm krokem. Nicm\u00e9n\u011b Pantone vid\u00ed tuto barvu jako origin\u00e1ln\u00ed, vynal\u00e9zavou a plnou optimismu.<\/p>\n

D\u00edky na\u0161emu stroji Konica Minolta 1070 a dal\u0161\u00edm stroj\u016fm, dok\u00e1\u017eeme tuto\u00a0 a dal\u0161\u00ed barvy perfektn\u011b reprodukovat. Pro dal\u0161\u00ed informace o na\u0161ich produktech nav\u0161tivte na\u0161i str\u00e1nku www.vytisknetesi.cz<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ultra Violet neboli Pantone 18-3838 se stala barvou roku podle spole\u010dnosti Pantone Inc. Co to znamen\u00e1 pro design\u00e9ry, grafiky a jejich z\u00e1kazn\u00edky? Jak si Pantone vyb\u00edr\u00e1 svou barvu roku? Pantone si vyb\u00edr\u00e1 barvu roku podle studie, kter\u00e1 shrnuje, co se d\u011bje v oblasti m\u00f3dy, designu, z\u00e1bavy, cestov\u00e1n\u00ed a mnoho dal\u0161\u00edho. Mus\u00edme te\u010f za\u010d\u00edt pou\u017e\u00edvat tuto barvu? Zn\u00e1m\u00e9 firmy nebudou sp\u011bchat na to, aby za\u0159adili tuto barvu do jejich st\u00e1vaj\u00edc\u00edch zna\u010dek. D\u00e1 se ale po\u010d\u00edtat s t\u00edm, \u017ee v nov\u00fdch kampan\u00edch pro tento rok se bude Ultra Violet objevovat, proto\u017ee firma Pantone spolupracuje jak s Adobe, tak s Saatchi Art ( jedna z nejv\u011bt\u0161\u00edch\u00a0 online galeri\u00ed). Neuvid\u00edme ji ale pouze ve sv\u011bt\u011b polygrafie. Tuto barvu uvid\u00edme \u010dast\u011bji v dekorac\u00edch, v dom\u00e1cnostech a na ulic\u00edch. Nicm\u00e9n\u011b nen\u00ed nutn\u00e9 tuto barvu za\u0159azovat do sv\u00fdch n\u00e1vrh\u016f a m\u011bnit d\u00edky tomu firemn\u00ed identitu. Co \u0159\u00edkaj\u00ed design\u00e9\u0159i o t\u00e9to barv\u011b? N\u011bkte\u0159\u00ed ji pova\u017euj\u00ed za luxusn\u00ed a kreativn\u00ed, jin\u00ed ji pova\u017euj\u00ed za p\u0159\u00edli\u0161 neobvyklou pro jejich reklamu a design. P\u0159ijet\u00edm t\u00e9to barvy, by byl pro n\u011bkter\u00e9 zna\u010dky odv\u00e1\u017en\u00fdm a asi i nesmysln\u00fdm krokem. Nicm\u00e9n\u011b Pantone vid\u00ed tuto barvu jako origin\u00e1ln\u00ed, vynal\u00e9zavou a plnou optimismu. D\u00edky na\u0161emu stroji Konica Minolta 1070 a dal\u0161\u00edm stroj\u016fm, dok\u00e1\u017eeme tuto\u00a0 a dal\u0161\u00ed barvy perfektn\u011b reprodukovat. Pro dal\u0161\u00ed informace o na\u0161ich produktech nav\u0161tivte na\u0161i str\u00e1nku www.vytisknetesi.cz  <\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[56,61,60,58,55,57,52,66,65,64,63,49,45,46,59,67],"_links":{"self":[{"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/posts\/312"}],"collection":[{"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":4,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/posts\/312\/revisions"}],"predecessor-version":[{"id":335,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/posts\/312\/revisions\/335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/media?parent=312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/categories?post=312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/tags?post=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}