{"id":327,"date":"2018-02-21T20:29:34","date_gmt":"2018-02-21T20:29:34","guid":{"rendered":"http:\/\/www.vytisknetesi.cz\/blog\/\/?p=327"},"modified":"2020-12-11T22:18:14","modified_gmt":"2020-12-11T22:18:14","slug":"nejlepsi-zpusob-jak-propagovat-svoji-firmu-znacku-nebo-produkt-to-je-roll-up","status":"publish","type":"post","link":"https:\/\/www.vytisknetesi.cz\/blog\/produkty\/2018\/nejlepsi-zpusob-jak-propagovat-svoji-firmu-znacku-nebo-produkt-to-je-roll-up\/","title":{"rendered":"Nejlep\u0161\u00ed zp\u016fsob jak propagovat svoji firmu, zna\u010dku nebo produkt? To je Roll-up"},"content":{"rendered":"<p>Dnes ji\u017e velmi popul\u00e1rn\u00ed produkt, kter\u00fd potk\u00e1v\u00e1me na ka\u017ed\u00e9m kroku. M\u00e1 \u0159adu v\u00fdhod, jako je skladnost, efektivita a vyu\u017eitelnost na ka\u017ed\u00e9m m\u00edst\u011b.<\/p>\n<h2>Co ho ale d\u011bl\u00e1 tak efektivn\u00edm?<\/h2>\n<p>Jsou dv\u011b z\u00e1kladn\u00ed v\u011bci, a to design a um\u00edst\u011bn\u00ed. V\u017edy je d\u016fle\u017eit\u00e1 kombinace obou t\u011bchto faktor\u016f. M\u016f\u017eete m\u00edt kr\u00e1sn\u00fd design, ale na \u0161patn\u00e9m m\u00edst\u011b V\u00e1m to bude k&nbsp;ni\u010demu. M\u016f\u017eete m\u00edt skv\u011bl\u00e9 m\u00edsto, ale pokud bude st\u00e1t design za nic, bude to tak\u00e9 k&nbsp;ni\u010demu. To pak m\u016f\u017ee m\u00edt obr\u00e1cen\u00fd efekt a va\u0161i potencion\u00e1ln\u00ed z\u00e1kazn\u00edci si na V\u00e1s u\u017e nikdy nevzpomenou.<\/p>\n<h2>Co mus\u00ed profesion\u00e1ln\u00ed roll-up obsahovat?<\/h2>\n<h3>Jasn\u00fd c\u00edl<\/h3>\n<p>Rollup mus\u00ed z\u00e1kazn\u00edka zaujmout svoj\u00ed grafikou, proto je d\u016fle\u017eit\u00e9, aby zahrnul pouze jeden produkt nebo slu\u017ebu. Nemus\u00ed pak obsahovat zbyte\u010dn\u011b mnoho textu, kter\u00fd si stejnak nikdo nep\u0159e\u010dte. Posta\u010d\u00ed logo, p\u0159\u00edpadn\u00fd slogan, kontaktn\u00ed \u00fadaje a produkt\/slu\u017eba, kterou nab\u00edz\u00edte. P\u0159\u00edpadn\u00e9 dal\u0161\u00ed informace se daj\u00ed nachystat v&nbsp;dal\u0161\u00edch tiskov\u00fdch materi\u00e1lech, jako je nap\u0159\u00edklad let\u00e1\u010dek (viz. n\u00ed\u017ee).<\/p>\n<h3>Minim\u00e1ln\u00ed obsah<\/h3>\n<p>Minim\u00e1ln\u011b textu. Za to je d\u016fle\u017eit\u00fd nadpis nebo slogan. Lid\u00e9 toti\u017e budou v\u011bt\u0161inou kolem Va\u0161\u00ed reklamy proch\u00e1zet, a tak by se ke \u010dten\u00ed dlouh\u00fdch text\u016f stejnak nedostali.<\/p>\n<h3>D\u016fle\u017eit\u00e9 informace v\u017edy naho\u0159e<\/h3>\n<p>Nejen kv\u016fli tomu, \u017ee \u010dlov\u011bk p\u0159irozen\u011b \u010dte od svrchu dol\u016f, ale tak\u00e9 pamatujte na to, \u017ee V\u00e1\u0161 rollup m\u016f\u017ee b\u00fdt v&nbsp;doln\u00ed \u010d\u00e1sti zakryt\u00fd nap\u0159\u00edklad stolem.<\/p>\n<h3>Logo a firemn\u00ed identita<\/h3>\n<p>Dodr\u017eujeme v\u017edy logomanu\u00e1l, a tak se nepou\u0161t\u00edme do zbyte\u010dn\u00fdch \u0161\u00edlenost\u00ed. Rollup by tedy m\u011bl obsahovat <strong>V\u017dDY<\/strong> Va\u0161e logo, webov\u00e9 str\u00e1nky, telefon a nebo dnes popul\u00e1rn\u00ed QR k\u00f3d. Je tak\u00e9 dobr\u00e9 dr\u017eet se firemn\u00edch barev, pokud nejde nap\u0159\u00edklad o sez\u00f3nn\u00ed akci\/produkt.<\/p>\n<h3>Vyzv\u011bte z\u00e1kazn\u00edka, aby V\u00e1s kontaktoval<\/h3>\n<p>V\u0161echny zm\u00edn\u011bn\u00e9 body by m\u011bly v\u00e9st k&nbsp;tomu, aby V\u00e1s potencion\u00e1ln\u00ed z\u00e1kazn\u00edk n\u011bjak\u00fdm zp\u016fsobem kontaktoval. K&nbsp;tomu V\u00e1m ale nepom\u016f\u017ee logo nebo telefonn\u00ed \u010d\u00edslo na va\u0161em rollupu. Nejd\u016fle\u017eitej\u0161\u00ed je z\u00e1kazn\u00edkovy nazna\u010dit, \u017ee pr\u00e1v\u011b V\u00e1\u0161 produkt\/slu\u017ebu pot\u0159ebuje. Proto p\u00ed\u0161eme v&nbsp;bodech, heslovit\u011b nebo sta\u010d\u00ed ji\u017e zm\u00edn\u011bn\u00fd<strong> slogan.<\/strong><\/p>\n<p>I my nab\u00edz\u00edme n\u011bkolik druh\u016f proveden\u00ed rollup\u016f na na\u0161ich str\u00e1nk\u00e1ch<strong> <a href=\"https:\/\/vytisknetesi.cz\/rollupy.html\">www.vytisknetesi.cz<\/a><\/strong>, proto nev\u00e1hejte a mrkn\u011bte na na\u0161e produkty, kter\u00e9 vyrab\u00edme ze \u0161pi\u010dkov\u00fdch materi\u00e1l\u016f a lze je tak opakovan\u011b pou\u017e\u00edvat na Va\u0161ich akc\u00edch. V&nbsp;p\u0159\u00edpad\u011b, \u017ee chcete poradit s&nbsp;t\u00edmto nebo i jin\u00fdmi produkty, nev\u00e1hejte n\u00e1s kontaktovat telefonicky nebo emailem na <strong>podpora@vytisknetesi.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dnes ji\u017e velmi popul\u00e1rn\u00ed produkt, kter\u00fd potk\u00e1v\u00e1me na ka\u017ed\u00e9m kroku. M\u00e1 \u0159adu v\u00fdhod, jako je skladnost, efektivita a vyu\u017eitelnost na ka\u017ed\u00e9m m\u00edst\u011b. Co ho ale d\u011bl\u00e1 tak efektivn\u00edm? Jsou dv\u011b z\u00e1kladn\u00ed v\u011bci, a to design a um\u00edst\u011bn\u00ed. V\u017edy je d\u016fle\u017eit\u00e1 kombinace obou t\u011bchto faktor\u016f. M\u016f\u017eete m\u00edt kr\u00e1sn\u00fd design, ale na \u0161patn\u00e9m m\u00edst\u011b V\u00e1m to bude k&nbsp;ni\u010demu. M\u016f\u017eete m\u00edt skv\u011bl\u00e9 m\u00edsto, ale pokud bude st\u00e1t design za nic, bude to tak\u00e9 k&nbsp;ni\u010demu. To pak m\u016f\u017ee m\u00edt obr\u00e1cen\u00fd efekt a va\u0161i potencion\u00e1ln\u00ed z\u00e1kazn\u00edci si na V\u00e1s u\u017e nikdy nevzpomenou. Co mus\u00ed profesion\u00e1ln\u00ed roll-up obsahovat? Jasn\u00fd c\u00edl Rollup mus\u00ed z\u00e1kazn\u00edka zaujmout svoj\u00ed grafikou, proto je d\u016fle\u017eit\u00e9, aby zahrnul pouze jeden produkt nebo slu\u017ebu. Nemus\u00ed pak obsahovat zbyte\u010dn\u011b mnoho textu, kter\u00fd si stejnak nikdo nep\u0159e\u010dte. Posta\u010d\u00ed logo, p\u0159\u00edpadn\u00fd slogan, kontaktn\u00ed \u00fadaje a produkt\/slu\u017eba, kterou nab\u00edz\u00edte. P\u0159\u00edpadn\u00e9 dal\u0161\u00ed informace se daj\u00ed nachystat v&nbsp;dal\u0161\u00edch tiskov\u00fdch materi\u00e1lech, jako je nap\u0159\u00edklad let\u00e1\u010dek (viz. n\u00ed\u017ee). Minim\u00e1ln\u00ed obsah Minim\u00e1ln\u011b textu. Za to je d\u016fle\u017eit\u00fd nadpis nebo slogan. Lid\u00e9 toti\u017e budou v\u011bt\u0161inou kolem Va\u0161\u00ed reklamy proch\u00e1zet, a tak by se ke \u010dten\u00ed dlouh\u00fdch text\u016f stejnak nedostali. D\u016fle\u017eit\u00e9 informace v\u017edy naho\u0159e Nejen kv\u016fli tomu, \u017ee \u010dlov\u011bk p\u0159irozen\u011b \u010dte od svrchu dol\u016f, ale tak\u00e9 pamatujte na to, \u017ee V\u00e1\u0161 rollup m\u016f\u017ee b\u00fdt v&nbsp;doln\u00ed \u010d\u00e1sti zakryt\u00fd nap\u0159\u00edklad stolem. Logo a firemn\u00ed identita Dodr\u017eujeme v\u017edy logomanu\u00e1l, a tak se nepou\u0161t\u00edme do zbyte\u010dn\u00fdch \u0161\u00edlenost\u00ed. Rollup by tedy m\u011bl obsahovat V\u017dDY Va\u0161e logo, webov\u00e9 str\u00e1nky, telefon a nebo dnes popul\u00e1rn\u00ed QR k\u00f3d. Je tak\u00e9 dobr\u00e9 dr\u017eet se firemn\u00edch barev, pokud nejde nap\u0159\u00edklad o sez\u00f3nn\u00ed akci\/produkt. Vyzv\u011bte z\u00e1kazn\u00edka, aby V\u00e1s kontaktoval V\u0161echny zm\u00edn\u011bn\u00e9 body by m\u011bly v\u00e9st k&nbsp;tomu, aby V\u00e1s potencion\u00e1ln\u00ed z\u00e1kazn\u00edk n\u011bjak\u00fdm zp\u016fsobem kontaktoval. K&nbsp;tomu V\u00e1m ale nepom\u016f\u017ee logo nebo telefonn\u00ed \u010d\u00edslo na va\u0161em rollupu. Nejd\u016fle\u017eitej\u0161\u00ed je z\u00e1kazn\u00edkovy nazna\u010dit, \u017ee pr\u00e1v\u011b V\u00e1\u0161 produkt\/slu\u017ebu pot\u0159ebuje. Proto p\u00ed\u0161eme v&nbsp;bodech, heslovit\u011b nebo sta\u010d\u00ed ji\u017e zm\u00edn\u011bn\u00fd slogan. I my nab\u00edz\u00edme n\u011bkolik druh\u016f proveden\u00ed rollup\u016f na na\u0161ich str\u00e1nk\u00e1ch www.vytisknetesi.cz, proto nev\u00e1hejte a mrkn\u011bte na na\u0161e produkty, kter\u00e9 vyrab\u00edme ze \u0161pi\u010dkov\u00fdch materi\u00e1l\u016f a lze je tak opakovan\u011b pou\u017e\u00edvat na Va\u0161ich akc\u00edch. V&nbsp;p\u0159\u00edpad\u011b, \u017ee chcete poradit s&nbsp;t\u00edmto nebo i jin\u00fdmi produkty, nev\u00e1hejte n\u00e1s kontaktovat telefonicky nebo emailem na podpora@vytisknetesi.cz<\/p>\n","protected":false},"author":4,"featured_media":418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[56,61,60,58,55,57,52,66,65,64,63,49,45,46,59,67],"_links":{"self":[{"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/posts\/327"}],"collection":[{"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":4,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/posts\/327\/revisions"}],"predecessor-version":[{"id":390,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/posts\/327\/revisions\/390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/media\/418"}],"wp:attachment":[{"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/categories?post=327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vytisknetesi.cz\/blog\/wp-json\/wp\/v2\/tags?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}